ActBlue is an online political fundraising website catered to the Democratic Party. It was founded in 2004 by Benjamin Rahn and Matt Debergalis. It is considered a political action committee. ActBlue is located in Somerville, VA. The current Executive Director is Erin Hill. It is independently run and does not endorse individual candidates. ActBlue is open to Democratic campaigns, candidates, committees, and 504(c)4 organizations. Some milestones include February 2016 when ActBlue launched AB Charities, which makes ActBlue available for nonprofits. In the same year, Bernie Sanders also utilized ActBlue for contributions towards his presidential campaign run. As of 2017, over 8,000 groups use the ActBlue platform.
ActBlue has tons of useful features. There is a quick set-up, with most set-ups only taking five minutes to do so. The ActBlue Express Lane serves as a single-click payment system that allows you to embed links in your fundraising emails to your supporters. The mobile-optimized payment platform is also another great feature. You can customize your contribution forms with your branding. You can also create unlimited forms and change them as necessary. To test high conversion rates, you can utilize A/B tools. With the Ticketed Events feature, you can set ticket prices, supporter levels, add event details, and access the guest list. The Tandem Fundraising feature allows you to use the tools and team up with other organization to allow joint contributions. ActBlue is also secured with a PCI Level 1 merchant to ensure that supporters’ personal financial information is safe and is not shared.
When you sign up with ActBlue, you will get a personal fundraising link. It will include donation information as well as your personal logo/branding. ActBlue charges a flat fee of only 3.95% of all transactions. There are no hidden fees. There are no contracts or commitments. You will also receive a customer service team to assist your team and your donors. This is also at no extra cost.
If you would like to cancel your ActBlue fundraising account, please feel free to continue reading for more step-by-step details on how to do so.