Sports

LMC, Redstrike Media seal NPFL.tv deal

Johnny Edward

The League Management Company, organisers of the Nigerian Professional Football League, has signed a television partnership deal with Redstrike Media Nigeria, The PUNCH reports.

The financial details and duration of the agreement were not revealed.

According to a statement from the LMC’s spokesperson, Harry Iwuala, Redstrike Media are expected to create an NPFL Media and Marketing Company to commercialise the NPFL.

 Redstrike Media will also stream live matches every week of the season through its own Platform ‘NPFL.tv’, as well as broadcasting it through other media channels.

Shehu Dikko, Chairman of the LMC said, “This is exactly what Nigerian football needs. Our partnership with Redstrike is groundbreaking, enabling the NPFL to follow its ambition of becoming Africa’s premier football league and to be recognised as one of the most important leagues globally.

“We are delighted to have the full support of our magnificent participating clubs and the support of the President of the Nigeria Football Federation, Amaju Pinnick, and the entire administrators of football around the country.

“We are delighted to enter into our strategic partnership with Redstrike. Their global football expertise is clear, their commercial credentials impressive and Redstrike’s technical ability to deliver NPFL.tv is extremely exciting.”

Mike Farnan, Global CEO OF Redstrike Group of Companies, stated, “This partnership with the NPFL is 100 per cent in line with Redstrike’s mission of investing in emerging markets and rights with unfulfilled potentials. The NPFL is exactly that with turbo boosters.

“I have not been as excited about an opportunity in football since my Manchester United days. It is a fantastic honour to be involved with Nigerian Football and one I and my team will fully commit to. We will deliver commercial success to the NPFL.”

The 2020/21 NPFL season is scheduled to kick off in October 2020 initially without crowds and will run through to June 2021 subject to approvals of the Government and the health authorities.

Source: punchng.com