Firm drives USSD usage as alternative channel for service consumption

AXA Mansard, a member of the AXA Group and global leader in insurance and asset management, has announced its plans to deepen insurance and pensions penetration in the country by driving its USSD code usage as an alternative channel for service consumption.

The USSD code *987# tagged the ‘one code for life’s big issues’, is designed to give users a more convenient way to purchase and manage their AXA Mansard product plans. Users will have an easy, quick and convenient channel to buy new products and policies, renew existing policies and make payments for Value Added Services.

The USSD code is intended to improve customer experience and reduce turnaround time for all transactions.

Speaking on this initiative in a statement at the weekend, Mr. Bayo Adesanya, Chief Digital Officer at AXA Mansard noted that “The digital world is advancing at a very fast pace. Organizations thus need to match the pace of this dynamic world by designing initiatives and creating platforms that allow their consumers to remain at the cutting edge of global digital transformation”.

The USSD code also enables subscribers to perform various activities which include purchase airtime, payment of utility bills, account opening and account balance check, he added.

Also speaking about the initiative, Mr. Deji Tunde-Anjous the Chief Executive Officer at AXA Mansard Investments said, “The world is rapidly accepting the realities of a remote lifestyle and the onus is on every service provider to ensure customers are met at the point of their needs. For us at AXA Mansard Investments, our customers have found the USSD code at these times extremely useful and convenient in making liquidations requests and monitoring their accounts. We will continually seek for ways to create a delightful client experience that enables people better manage their finances”