Entertainment

How Lambo Xtra Is Introducing the world to new artists

Making it as an artist has never been an easy feat. Not only does it take talent, hard work, and persistence, but also meeting the right opinion molders in the industry you are heading, it simply means meeting the right media person or company

In 2014, when theMedia 360 Company, a Public Relations and Communications agency announced it has acquired Lambo Xtra, a music news and review website running quarterly magazine in Nigeria, its mission is to influenced pop culture through its experiences.

theMedia 360 Company kept its plans to use its strong editorial voice to power the platform, with the goal of shaping the future of music journalism.

The online website, which the loudest voice in Afropop and a compendium of pop culture reaches over 100,000 unique visitors a month is popular with the millennial male readers sought by advertisers.

“Our goal is to shape the future of music Journalism by producing independent journalism in a thought-provoking way on music, music events and celebrities,” says the website.

Issues of Lambo Xtra typically include music and video reviews, celebrity stories, information on new artists, events, and What’s Next.

Lambo’s ‘What’s Next’ segment has a series of artists interviewed, sharing their journey, success, and obstacles in their respective industries. Some of these artists are Glenn Mena, Bella Alubo, Erockfor, the Cameroonian-Canadian singer, AdeTheSaucerer, Chizzy Bashment, Tamara Madison, Fave, Gigi, and many more have graced the website.

theMedia 360 is committed to use Lambo Xtra maintain its influence in pop culture and being able to spot new areas for growth and do what most media entities are struggling with; using additional expertise and resources, on the coverage of artists and stories that shape the music landscape.

“Asides theMedia 360 services, the company’s mission with Lambo Xtra is working with our talented writers who to shape the future of music journalism and make the world more free, fair, and fun,”says theMedia 360 founder Soltesh Iyere. “In 2014, we had several limitations, but now, it’s been an amazing journey and the response not just from the artist community is encouraging us to do more.”

“It is our duty to find creative solutions to keep our industry afloat. We are a brand that celebrates originality, creativity, and how music and entertainment can bring people together. To champion the music and entertainment industry,” Iyere added.

Lambo Xtra’s focus is now on how to secure a status as one of music’s most coveted magazines in the country, as it continues introducing the world to new stars and artists to new audiences.

Source: thenationonlineng.net