Dangote Cement Plc says it has extended its ongoing spell and win “Bag of Goodies” Season 2 consumer promo by one month.
It also disclosed that the promo has produced 265 millionaires nationwide.
The Director of Marketing, Dangote Cement Plc, Funmi Sanni, said in a statement issued on Tuesday that the extension was due to popular demand by excited consumers and other stakeholders willing to participate in the promo.
Sanni explained that the promo came at an appropriate time to cushion the effects and impact of COVID-19 on businesses and families and had proven to be very popular with consumers, hence the decision to extend the window.
Underscoring the importance of consumers to the company, she explained that the Bag of Goodies promo was designed to reward consumers for their faithfulness and continuous use of Dangote Cement products.
The National Sales Director, Dangote Cement, Adeyemi Fajobi, explained that following the negative impact of COVID-19 on the economy, the firm decided to award a total of N1bn to 1,000 winners across the country.
He said, “Despite effects of COVID-19 on global economy, Dangote Cement company has decided to go ahead with the Bag of Goodies promo in order to give back to the society.
“We feel that despite the pandemic, it is worthy to put a smile on the face of our teeming customers across the country. I am sure we have achieved our aim in this round of the promo.”
Speaking at the prize presentation ceremonies, where winners were presented with dummy cheques, Sanni noted that the promotion was to encourage the customers to continue patronising the product.