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Digital Marketing Manager at Mobihealth International

Digital Marketing Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience None
  • Location Other
  • Job Field Media / Advertising / Branding&nbsp

Mobihealth International is Africa’s first entirely innovative integrated telemedicine and digital healthcare services platform positioned to revolutionize access to healthcare services in developing countries – the first of its kind on the African continent. It is a one-stop portal that aims to provide end-to-end healthcare solutions to millions of people across Africa and globally leveraging technology in the most cost and time-effective way bridging the gap across multiple pain points. We are a multicultural, diverse, multidisciplinary team who live across different continents and love what we do; we are very excited to be pacesetters in this industry. We are looking for people with similar passion and motivation who want to make a positive global impact. Majority of our staff work remotely/virtually, so flexibility to time difference and nature of work is significant for those aspiring to join the team. Our core values are integrity, empathy, innovation and excellence.

RESPONSIBILITIES

  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

  • Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.

  • Develop and monitor digital campaign budgets, prepare reports and monitor performance. 

  • Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

  • Identifying new customers and supporting sales and lead generation efforts.

  • Organizing company conferences, trade shows, and major events, building brand awareness and positioning.

  • Plan and manage social media platforms, digital marketing campaigns, including web, SEO/SEM, email and display advertising.

  • Identify trends and insights, and optimize spend and performance based on insights.

  • Evaluating and maintaining a marketing strategy, while directing and coordinating marketing efforts.

  • Researching demand for the organization’s products and services, and evaluating competitors

  • Brainstorm new and creative growth strategies.

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

  • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook.

  • Plan and execute multi platform digital marketing campaigns. 

  • Develop and execute an ongoing content promotion strategy. 

  • Conduct market research to identify market requirements for current and future services. 

  • Identify and recommend potential strategic partner relationships for service lines. 

  • Work closely in support of the Business Development and Sales Team. 

  • Deliver all marketing and communications activity within the agreed budget. 

  • Manage relevance and accuracy of all digital and print media,  website and publications including distribution.

ESSENTIAL QUALIFICATIONS

  • Bachelor’s degree in marketing or a related field.

  • Demonstrable experience leading and managing SEO/SEM, marketing database, and advertising campaigns.

  • Minimum five years of post-graduate experience.

  • Proven leadership experience and ability to work independently with minimal supervision. 

  • Solid knowledge of website analytics tool; Google Analytics, and WebTrends.

Method of Application

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