Jobs

Brand Manager at Pearldrops Healthcare Staffing

Brand Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 5 – 7 years
  • Location Lagos
  • Job Field Media / Advertising / Branding&nbsp

Job Description

  • This individual will be responsible for developing product support programs, product positioning, and guiding field implementation to achieve budgeted targets and market share in Nigeria.

Requirements

  • Define the implementation plans of the assigned brands.
  • Manage the Annual & Quarterly brand planning cycle from situation analysis, through planning and execution of tactical activities
  • Actively contribute to brand and business strategy for the organisation
  • Conduct quarterly regional cycle meetings reviewing the brand performance and succeeding quarter’s brand plans
  • Drive market requirements for current & future brands/line extensions by conducting market research and feasibility studies through in-house team or external agencies
  • Conducting regional product knowledge training workshops to improve the knowledge and communication strategy of the sales team.
  • Provide in-depth industry, market & competitive brand analysis through market research & surveys.
  • Work closely with Regional Marketing and Local sales to develop and execute sales tactics, tools, and marketing input materials.
  • Ensure all local communication and promotion is aligned with the core brand strategy as provided by Central Marketing, ensuring consistent communication of the brand key messages to create a distinct product positioning.
  • Maintain a tracking and reviewing system to track, control, and improve the implementation of agreed marketing programs. Maintain Brand Performance review sheet, update periodically across life cycle of the brand.
  • Maintain records of all marketing activities, items, and marketing spends. Track market share & Rank of the brand quarterly using external & Internal analysis.
  • Provide inputs in developing Pricing and Packaging Strategies.
  • Proactively communicate with Senior Management on the plans & business performance of the assigned brands.
  • Ideal new products & extensions to strengthen the brand portfolio.

Qualifications

  • Postgraduate / B.Sc Degree in Life Sciences.
  • 5 to 7 years of sales and marketing experience.
  • Currently works in this capacity.
  • Must reside in Lagos.

Method of Application

Interested and qualified candidates should send their CV to: [email protected] using the “Job Title” as the subject of the email.